Bridal Service of the nation offers a wide variety of wedding planning services. From coordinating vendors to creating timelines, they work hard to make the process as stress-free and easy as possible for soon-to-be-weds.

On a active week-end day at the Bridal Mall in Hartford, Connecticut, brides-to-be and their friends and family coo over tulle. The store looks more like a stroking park. The retailer also sells engraved invitations, multitiered pastries and floral arrangements, tuxedo-rental apparel for bridesmaids and groomsmen in their choice of colors and tuxedo sizes, and other supplies necessary to organize wedding events.

Although the store’s owners have been able to fend off a few threats, such as those from online retailers, their biggest issue is a network called David’s Bridal, which has about 200 stores nationwide and has been greeted by separate bridal retailers with all the joy that little booksellers have shown toward Barnes & Noble or public stores toward Wal-mart. David’s is the largest retailer of bridal and formal wear in the united states, and accounts for twenty per cent of all American bridal gown sales.

Numerous bridal shops are having a hard time putting up a fight with the bigger names mail order bride, especially in terms of pricing. According to a survey conducted by the national Retail Federation, women spend an average of$ 650 on their dresses, an increase of 30 % over the past ten years. The average cost of a dress at a full-service department store was$ 350, while a dress at a discount outlet was$ 250.

Offering more providers and better customer service, which is one of the most common ways to contend, is become challenging in a highly competitive industry. Numerous bridal shops now provide a complimentary consultation where the consultant discusses the couple’s goals for the big day and takes a close look at her closet. Some bridal shops have also embraced technology by offering digital fittings so that brides-to-be can see themselves in the gown before making a last purchase.

In the bridal business, Pat Mahoney has more than 20 years of experience. She is the writer of” Marriage Information,” four newspaper columns with advice for brides-to-be, contributor to” One Perfect Day,” a collection of wedding planning guides, and speaker at American surprise and tabletop trade shows. She has also taught hundreds of associates in the wedding industry wedding courses.